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Optimization score comes to Google Ads app

Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app. Why we careGoogle is continuing to increasing prominence of — and emphasis on — optimization score in Google Ads accounts. The score is now a key…

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Fully Armed Marketing

Making it easier to shop across Google

GML 2019 Shopping Hero Surojit ChatterjeeVice President, Product Management, ShoppingPublished May 14, 2019Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to…

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Fully Armed Marketing

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their…

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Each and every business owner gets stressed out about how Google and other search engines view their website. Positioning is key to a business’s online success. Where you show up in search engine results can make or break your online marketing efforts. Website creation, the correct way, is key to alleviating these stressors. A great website makes it easy to figure out what your business is all about, the story behind the company, and the website should make it easy to contact your business. At Fully Armed Marketing we use our intense desire for success and our industry knowhow to impact your search engine optimization from the start.

Your website guests visit from different sized screens and devices. You can miss a portion of these visitors becoming paying customers without a responsive website. In the past few years, cell phones and tablets entered into a larger part of the share of device traffic to websites so you need to pay special attention that you are providing the best experience possible for people visiting from those devices. In fact, more and more Google is considering a website’s performance on cell phones as a huge ranking factor. Our website specialists make sure your website will last and support each type of gadget.

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Slow speed is a problem that is addressed by having a responsive website design. Statistically if your website doesn’t load fast people leave before it even loads. That means tons of missed opportunities. In addition, Google has actually said that site speed affects SEO directly. Our website experts use a responsive mindset out of the gate. At Fully Armed Marketing we make web pages both informative and persuasive to your expected customers and fundamentally sound to Google.

If your website is currently poorly designed, you may lose a large volume of traffic. At Fully Armed Marketing, we want to help you attract visitors by creating a site which represents your brand and is as functional and attractive as it is. Should your website not be fitted with different devices currently, take too long to load, or be intimidating to look at, we will assist you in taking the right direction. Hire a professional web designer to lift your online presence today.

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