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Optimization score comes to Google Ads app

Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app. Why we careGoogle is continuing to increasing prominence of — and emphasis on — optimization score in Google Ads accounts. The score is now a key…

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PPC
Fully Armed Marketing

Making it easier to shop across Google

GML 2019 Shopping Hero Surojit ChatterjeeVice President, Product Management, ShoppingPublished May 14, 2019Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to…

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PPC
Fully Armed Marketing

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their…

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