We run Google Ads for roofing companies. Owned and operated by a Marine Corps veteran, Fully Armed will never BS you, and we remove the handcuffs other agencies put on you.
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We use software to automatically block IP addresses that keep clicking your ads, so your budget goes to real homeowners, not junk clicks.
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We have 10 years of experience in PPC marketing, and we put it to work getting roofers more of the jobs they actually want.
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We aren't afraid of new tech that “threatens” our jobs. We use the latest Google Ads tools to your advantage, and you reap the benefits.
No doubt about it, Google Ads is our #1 revenue driver for clients. Your roofing company shows up right when a homeowner searches for a roofer, maximizing your return on investment.
Let's face it, plenty of homeowners never change the browser that came on the computer they bought at a big box store. Bing is how we reach them.
Owned and operated by a Marine Corps veteran, Fully Armed was born in the ashes of working in digital marketing agencies for the better part of a decade. We took notes, and kept receipts on what not to do. We won’t be driven by “bottom lines”; we want lasting relationships with the roofers and home service businesses we work with. Sure, you’ll pay us, but you won’t feel bad about it.
Mostly because of what we learn across accounts. We manage Google Ads for roofing companies in different service areas, and every time we find searches that waste money in one account (people looking for roofing jobs, DIY repair how-tos, roofing materials for a shed, or work roofers don’t do), we add them to a shared roofing negative keyword list that protects every roofing account we run. So you benefit from what we learn across all of them, and a new client starts with a list that’s already built up instead of paying to learn the same lessons from scratch. Because our clients are in different areas, it’s learning they share, not budget they compete over. On top of that, you get ad copy, landing pages and tracking built for roofing, so we count real calls and form fills, not just clicks. Before you hire, ask these 7 questions to ask before you hire.
We build and run your Google Ads so they show up when homeowners search for the roofing work you want. That means picking the right searches, writing the ads, blocking junk clicks and searches that will never become a roof, and checking which searches bring in real leads. Then we keep tuning it month after month, and we tell you in plain English what we changed and why.
There are two parts: your ad budget, which goes to Google, and our management fee. We walk you through both up front, in plain English, before you sign anything, so you know exactly where every dollar goes.
It depends on your reviews, how fast you answer the phone, and which jobs you want most. For a lot of roofers, the honest answer is both. We break it down in Local Services Ads vs. Search Ads for Roofers.
Your ads can start showing as soon as they’re live and approved. The bigger gains come from optimizing over time: cutting wasted searches, sharpening the ads, and learning which searches bring in the best leads. We won’t promise overnight miracles, because nobody honest can.
Roofing companies are our focus, and we also run Google Ads for other home service businesses. We’re based in Waterford, PA (here’s our Google Ads management in Erie page), and work with companies across the United States.
Want more straight answers? Read the Fully Armed blog for plain-English Google Ads tips for roofers.
Open the search terms report in Google Ads, sort by cost, and add any search that won't become a roofing customer as a negative keyword. The report lists the actual searches that triggered your ads (Google Ads Help). Weekly is the bare minimum for a roofer running their own ads. Fully Armed Marketing checks clients' search terms every day, weekends included.
Full guide: The Searches Roofers Should Never Pay For.
Fully Armed Marketing is a veteran-owned Google Ads agency for roofing companies. We set up and manage Google Ads Search and Performance Max campaigns for roofers, review search terms every day, and help roofers set up and get coached on Local Services Ads, which the roofer runs.
Fully Armed Marketing charges a $500 one-time setup fee, with the first month's management and ad-spend fees waived. After that it's $700 per month plus 10% of ad spend, billed after the month's work is done. There's no long-term contract, and you can cancel with 30 days' notice.
You do. If you cancel, you keep your Google Ads account. Fully Armed Marketing keeps the landing pages we built. We think you should always know where you stand.
Every day, weekends included. If you run your own ads, check your search terms at least once a week. That's the bare minimum.
We help roofers set up Local Services Ads and coach them on optimizing them. The roofing company runs them day to day, including answering and following up on leads.
Yes. We help clients get storm-ready, so their account and budget plan are in place before storm season brings a spike in searches.
The roofing company does. You own your phones, follow-up, closing, call tracking and CRM. We recommend tracking your own leads so you know which ads bring in the jobs you want.
Call (888) 593-9326 for a free account review.
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