We run Google Ads for roofing companies. Owned and operated by a Marine Corps veteran, Fully Armed will never BS you, and we remove the handcuffs other agencies put on you.
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We use software to automatically block IP addresses that keep clicking your ads, so your budget goes to real homeowners, not junk clicks.
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We have 10 years of experience in PPC marketing, and we put it to work getting roofers more of the jobs they actually want.
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We aren't afraid of new tech that “threatens” our jobs. We use the latest Google Ads tools to your advantage, and you reap the benefits.
No doubt about it, Google Ads is our #1 revenue driver for clients. Your roofing company shows up right when a homeowner searches for a roofer, maximizing your return on investment.
Let's face it, plenty of homeowners never change the browser that came on the computer they bought at a big box store. Bing is how we reach them.
Owned and operated by a Marine Corps veteran, Fully Armed was born in the ashes of working in digital marketing agencies for the better part of a decade. We took notes, and kept receipts on what not to do. We won’t be driven by “bottom lines”; we want lasting relationships with the roofers and home service businesses we work with. Sure, you’ll pay us, but you won’t feel bad about it.
Mostly because of what we learn across accounts. We manage Google Ads for roofing companies in different service areas, and every time we find searches that waste money in one account (people looking for roofing jobs, DIY repair how-tos, roofing materials for a shed, or work roofers don’t do), we add them to a shared roofing negative keyword list that protects every roofing account we run. So you benefit from what we learn across all of them, and a new client starts with a list that’s already built up instead of paying to learn the same lessons from scratch. Because our clients are in different areas, it’s learning they share, not budget they compete over. On top of that, you get ad copy, landing pages and tracking built for roofing, so we measure inspections and signed jobs, not just clicks.
We build and run your Google Ads so they show up when homeowners search for the roofing work you want. That means picking the right searches, writing the ads, blocking junk clicks and searches that will never become a roof, and checking which calls turn into real jobs. Then we keep tuning it month after month, and we tell you in plain English what we changed and why.
There are two parts: your ad budget, which goes to Google, and our management fee. We walk you through both up front, in plain English, before you sign anything, so you know exactly where every dollar goes.
It depends on your reviews, how fast you answer the phone, and which jobs you want most. For a lot of roofers, the honest answer is both. We break it down in Local Services Ads vs. Search Ads for Roofers.
Your ads can start showing as soon as they’re live and approved. The bigger gains come from optimizing over time: cutting wasted searches, sharpening the ads, and learning which calls turn into signed jobs. We won’t promise overnight miracles, because nobody honest can.
Roofing companies are our focus, and we also run Google Ads for other home service businesses. We’re based in Erie, PA (here’s our Google Ads management in Erie page), and work with companies across the United States.
Want more straight answers? Read the Fully Armed blog for plain-English Google Ads tips for roofers.
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